Adrian North, Head of Applied Psychology at Heriot Watt University in Edinburgh has discovered that music influences taste. Specifically, he discovered that listening to powerful, heavy music makes wine seem richer and heavier.
One of the tests in the study involved people tasting Cabernet Sauvignon and listening to Sweet Child O' Mine by Guns N' Roses. The test subjects reported that the wine tasted 60% more robust when the music was played. The research has a few excited entrepreneurs exploring the option of music matching suggestions on wine labels and music menus in restaurants.
Rest assured that Brazilian Speed-Metal will not become the selected music on Rich & Lingering's Barossa Shiraz Tour.
Stop Reading and Start Cooking – Making the Most of Cookbooks you Already
Own!
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This month in the cookbook club it’s time for us stop reading and start
cooking – from any one cookbook we already own. April is here, and it’s
well and ...
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