Adrian North, Head of Applied Psychology at Heriot Watt University in Edinburgh has discovered that music influences taste. Specifically, he discovered that listening to powerful, heavy music makes wine seem richer and heavier.
One of the tests in the study involved people tasting Cabernet Sauvignon and listening to Sweet Child O' Mine by Guns N' Roses. The test subjects reported that the wine tasted 60% more robust when the music was played. The research has a few excited entrepreneurs exploring the option of music matching suggestions on wine labels and music menus in restaurants.
Rest assured that Brazilian Speed-Metal will not become the selected music on Rich & Lingering's Barossa Shiraz Tour.
Huntington Estate Grand Reserve Cabernet Sauvignon Shiraz 2021
-
I'd almost convinced myself I'd seen this before, nearly confusing it with
the similarly named and liveried Shiraz Cabernet Sauvignon (here).
Here the Cab...
No comments:
Post a Comment