Adrian North, Head of Applied Psychology at Heriot Watt University in Edinburgh has discovered that music influences taste. Specifically, he discovered that listening to powerful, heavy music makes wine seem richer and heavier.
One of the tests in the study involved people tasting Cabernet Sauvignon and listening to Sweet Child O' Mine by Guns N' Roses. The test subjects reported that the wine tasted 60% more robust when the music was played. The research has a few excited entrepreneurs exploring the option of music matching suggestions on wine labels and music menus in restaurants.
Rest assured that Brazilian Speed-Metal will not become the selected music on Rich & Lingering's Barossa Shiraz Tour.
Yay – It’s Cake and Cookie Time in the Cookbook Club
-
Cake and cookie time in June – it’s heaven on a stick for my
baking buddies, and then July gets seriously seasonal! June is going to be
busy for the bake...
No comments:
Post a Comment