Tuesday, December 9, 2008

No more Port or Sherry

The wine industry will announce in a few months potential names for the fortified wines sherry, port, tokay and Marsala.

Australia signed a new trade agreement with the European Union last week, agreeing to phase out the use of wine names which are tied to places in Europe.

Chairman of the fortified sustainability project committee, Colin Campbell, says developing the new names has cost the industry a lot of time and up to a million dollars so far.

"We think we've now got to a point where we're on the last phase of our research, just testing names and hopefully from there we're hoping to have at least by March to have the new names out in the arena, so that we can start the process then of launching them and introducing them and promoting them."

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