Friday, October 24, 2008

Barossa in Top 10 Wine Regions of the World

The Barossa has been named one of the world’s top 10 wine destinations by the world’s largest online travel community, TripAdvisor. The iconic South Australian wine region was the only Australian destination to make it onto the prestigious list, alongside European regions such as Bordeaux and Tuscany.

Tourism Minister Jane Lomax-Smith says the listing is significant because it was based not just on TripAdvisor editors’ opinions, but also on the Barossa’s popularity with travellers. “The TripAdvisor website is home to more than 15 million reviews of holiday destinations and products written by real travellers who want to share their experiences with others,” she says.

“South Australia, and in particular the Barossa, is obviously being highly praised by those who have visited here for a holiday. The Internet is the place where more and more travellers are researching their holidays, and its importance as a tool to spread the word about visiting South Australia cannot be underestimated.”

In its list of the world’s top 10 wine destinations, TripAdvisor praised the Barossa as: “this scenic region in Southern Australia (which) is highly regarded for its Shiraz and its other robust varieties of red wine. Characterized by its visibly rich German heritage, along with its rolling, vine-covered hills, Barossa Valley is a uniquely beautiful destination for sightseers and wine connoisseurs alike.”

The Barossa is an important drawcard for attracting Australian and international tourists to South Australia. “The South Australian Government is committed to marketing the region through the South Australian Tourism Commission and Tourism Barossa,” Dr Lomax-Smith says.

“The South Australian Government will continue to promote the Barossa’s unique culture, heritage and acclaimed wine to the world. “Being named as one of the world’s top 10 wine destinations shows just how marketable the region is as a tourist destination,” Minister Lomax-Smith says.

For more information on Barossa Valley check here.

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